Yahoo's NFL live stream was less impressive than the NFL says

On Sunday the Buffalo Bills play the Jacksonville Jaguars in London, in a game that will start at 9:30 am ET. Yahoo will stream the game, for free, worldwide, which makes it the first time an NFL game has been primarily a 

Yahoo's ad sales for its first streaming NFL game have fallen, but the teams playing are just as big a problem.

The numbers from Yahoo's live streaming of the Oct. 25 Bills-Jaguars game are impressive. According to the Sunnyvale-based company, over 15.2 million unique viewers tuned in for a total of more than 460 million total minutes of the game, with 33

The catch: When you measure Yahoo's live streaming audience in the way TV is measured, the numbers don't look quite so rosy. The live stream actually averaged less than 2.4 million viewers per minute. To compare, a normal afternoon or evening NFL 

REUTERS – About 15.2 million viewers around the world watched at least part of the U.S. National Football League (NFL) game streamed free on Yahoo Inc on Sunday in the first test of global online distribution for the sports league that draws big