The numbers from Yahoo's live streaming of the Oct. 25 Bills-Jaguars game are impressive. According to the Sunnyvale-based company, over 15.2 million unique viewers tuned in for a total of more than 460 million total minutes of the game, with 33
(New throughout, adds comments from media buyers). By Jessica Toonkel and Lisa Richwine. Oct 26 (Reuters) – The reach of Yahoo Inc's first global live-stream of a National Football League game on Sunday is likely to result in the league striking future
On Sunday the Buffalo Bills play the Jacksonville Jaguars in London, in a game that will start at 9:30 am ET. Yahoo will stream the game, for free, worldwide, which makes it the first time an NFL game has been primarily a
So with 60% of the broadcast consisting of advertisements and literally nothing else, it's worth thinking not only about some of the problems surrounding not only Yahoo's decision to pay $20 million to stream this week's NFL game from London — for
So with 60% of the broadcast consisting of advertisements and literally nothing else, it's worth thinking not only about some of the problems surrounding not only Yahoo's decision to pay $20 million to stream this week's NFL game from London — for