Tony Stewart made his return to the NASCAR Sprint Cup over the weekend at the Atlanta Motor Speedway. However, the race probably wasn't as triumphant as he had hoped. Stewart started in a strong 12th place but
ESPN will provide television coverage for the 2014 Oral-B USA 500 from Atlanta Motor Speedway on Sunday night, the second-to-last race before the NASCAR Sprint Cup playoffs begin.
But Wednesday's announcement of Comcast's XFINITY brand as the title sponsor of NASCAR's secondary series merely scratches the surface of a deal that includes XFINITY as an official NASCAR partner in the multichannel video programming distributor
That's a pretty sneaky cat-like move though, squirrel.
Entering Sunday's race in Atlanta, 18 of the 21 NASCAR Sprint Cup telecasts had declines in ratings and 16 have had declines in viewership (that excludes rainouts). The latest decreases came for last week's race from Bristol, which earned a 3.2 final