What Apple's U2 Album Launch Means For Apple

You might be wondering why Apple is letting anyone with an iTunes account download U2's new album for free until Oct. 13. The promotion does not require that you buy an iPhone 6, iPhone 6 Plus, or an Apple Watch. In fact 

With virtually no advance notice, U2 has released “Songs of Innocence,” its first album since “No Line on the Horizon” in 2009. Like Beyoncé and Radiohead before them, U2 skipped the elaborate promotional buildup that 

Memories are a blast on “Songs of Innocence,” the album that U2 released on Tuesday afternoon as a worldwide giveaway. With a title that echoes William Blake, the album is a blast of discoveries, hopes, losses, fears and newfound resolve in lyrics that

Apple just announced that it was giving away U2's new album, "Songs of Innocence," to every single person with an iTunes account who wants it.

Memories are a blast on “Songs of Innocence,” the album that U2 released on Tuesday afternoon as a worldwide giveaway. With a title that echoes William Blake, the album is a blast of discoveries, hopes, losses, fears and newfound resolve in lyrics that