Welcome to University of Phoenix Stadium

Jan 21, 2015; Glendale, AZ, USA; A general view of University of Phoenix Stadium in advance of Super Bowl XLIX between the Seattle Seahawks and the New England Patriots. Mandatory Credit: Kirby Lee-USA TODAY 

Traffic is already getting backed up around University of Phoenix Stadium in Glendale as the clock ticks down to Super Bowl XLIX. Southbound Loop 101 at Peoria Avenue and northbound Loop 101 at Camelback is where the traffic starts slowing down.

It looks like Scruff is appealing toward its “masc4masc” demographic as the dating/hookup app bought a billboard outside of University of Phoenix Stadium ahead of the Super Bowl and posted a 48-foot ad featuring two guys in a locker room sizing each

And just below that stadium's retractable roof, bolted to its metallic skin, viewers will see a name in huge red letters: University of Phoenix. You've probably heard of the school. It boasts the biggest enrollment of any private 

NFL preps field for Super Bowl turf battle. Peter Corbett, The Republic | azcentral.com 5:42 p.m. MST January 27, 2015. Keep off the field sign post on the Pro Bowl field at University of Phoenix Stadium on Tuesday, Jan. 20 2015 in Glendale,