Univision Communications announced a deal with Twitter for the first sponsored video-tweet campaign tied to the World Cup. The programmer said it has signed McDonald's and State Farm as initial sponsors for the Twitter Amplify program. During the
CBS, Time Warner and even Mexico giant Grupo Televisa are on the list of potential suitors for fast-growing Univision, which reportedly is shopping itself around with a $20B asking price. Deadline's David Lieberman reports.
Both Univision and ESPN delivered huge numbers for its coverage of the 2014 FIFA World Cup opening game between Brazil and Croatia on Thursday. An average of 5.1 million people watched the game on Univision, while
Univision Communications is looking to make its expansive World Cup coverage interactive through a partnership with Facebook that will integrate social media into its broadcasts from Brazil. The broadcaster, which has the
CBS, Time Warner and even Mexico giant Grupo Televisa are on the list of potential suitors for fast-growing Univision, which reportedly is shopping itself around with a $20B asking price. Deadline's David Lieberman reports.