Target's web site struggles during Lilly Pulitzer launch

Instead, the discount retailer's web site was overwhelmed in the early hours on Sunday as legions of fashionistas who had been up overnight tried to snap up Lilly Pulitzer's fashions, only to encounter delays in the colorful beachwear line's

Target Corp.'s website went down Sunday morning, overwhelmed by shoppers clamoring for a piece of a Lilly Pulitzer collection that was selling for a fraction of the price of the Palm Beach label's luxury clothes. The surge in demand for the 250-item

Anne Kacmarski, manager of the Lilly Pulitzer Signature Shop SM Bradford Co. on Hilton Head poses amidst the store's sizable collection of springlike Lilly Pulitzer apparel on Thursday. JAY KARR — Jay Karr |Buy Photo 

Lilly Pulitzer's first collaboration with Target hits stores this Sunday and it's sure to cause a frenzy. Here are the tips to stay ahead of the pack.

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