Toyota To Drop Scion Brand: An Experiment Ends

A few days later I found myself at a Scion dealership in Scottsdale. Hours before, nursing a sore shoulder, I had Googled "how to buy a car." The first time around, my dad had helped me with the purchase. This time, I wanted to do it myself. According Scion is dead — here's why (AutoComplete … Read more

Scion Died Because Toyota Never Really Gave A Shit

And with the death of Scion, announced today, Toyopet no longer stands alone as Toyota's only failed brand. Remember the 1959-61 Toyopet Crown? It was a compact, American-looking car — complete with junior tailfins and a Detroit-style hood ornament  And with the death of Scion, announced today, Toyopet no longer stands alone as Toyota's only … Read more

Scion Died Because Toyota Never Really Gave A Shit

A few days later I found myself at a Scion dealership in Scottsdale. Hours before, nursing a sore shoulder, I had Googled "how to buy a car." The first time around, my dad had helped me with the purchase. This time, I wanted to do it myself. According Looking back at Scion's history of building … Read more

Scion Died Because Toyota Never Really Gave A Shit

And with the death of Scion, announced today, Toyopet no longer stands alone as Toyota's only failed brand. Remember the 1959-61 Toyopet Crown? It was a compact, American-looking car — complete with junior tailfins and a Detroit-style hood ornament  Looking back at Scion's history of building quirky cars (pictures). Now that Toyota decided to kill … Read more