Coca Cola brings back citrus soda Surge as part of an e-commerce experiment on Amazon.
Now, Coca-Cola is bringing back “Surge,” the caffeine-packed, citrus-flavored Mountain Dew challenger that started off fast but eventually fizzled out. The drink returns after being off the market for 12 years. Coca-Cola
Coca-Cola unveiled the citrus-flavored soda in 1996 as an answer to Pepsi's Mountain Dew. But Surge couldn't compete and was taken off shelves in 2001, to the dismay of what had become a cult-like following. Thousands
Never underestimate the power of social media — even for a soft drink that hasn't been sold for a dozen years. Coca-Cola (KO) is bringing back a blast from the past — it's Mountain Dew-like, highly-caffeinated citrus soda, Surge — which it has begun
Coca-Cola confirms it's going old school and bringing back SURGE. The drink was marketed in the 1990's as a "fully loaded citrus soda with carbos." SURGE was supposed to be Coca-Cola's answer to PepsiCo's Mountain Dew. The drink debuted in 1996 but