Do you remember Surge? Caffeine addicts of a certain age will know exactly what we're referring to, but younger readers may only know the product's name from online campaigns to bring it back. Now that the product's
In 1997, the Coca-Cola Co. (KO) ran an unusual commercial in which teenagers in baggy pants raced over sofas to snatch a bright green soda that nobody had heard of before. “Surge!” a voiceover exclaimed. “It's a fully loaded citrus soda with carbos!
Coca-Cola unveiled the citrus-flavored soda in 1996 as an answer to Pepsi's Mountain Dew. But Surge couldn't compete and was taken off shelves in 2001, to the dismay of what had become a cult-like following. Thousands of passionate fans have been
While most of us tried to fill the void with Mountain Dew, a group of heroes took action. Look no further than the Facebook group "SURGE Movement," which has amassed more than 130,000 followers and played a role in inspiring Coca-Cola to bring back our
Coca Cola brings back citrus soda Surge as part of an e-commerce experiment on Amazon.