Super Bowl Commercials Go for Heart, Not Just Funny Bone and Jugular

This year's batch of Super Bowl commercials showed how humor can carry the day, but not if it leans to cruel, that corny can work if the production values are high, and the right celebrity can work as long as it's not Lindsay Lohan or a Kardashian. Oh

There's certainly an art to the perfect Super Bowl ad. If executed properly, we'll be talking about a commercial for years to come. A great spot can reinvent a brand or introduce us to a product that that we don't know or may have soured on. Winning

The game plan for the advertising blitz during Super Bowl XLIX was simple: Go straight for the heart. Many of the commercials during NBC's national broadcast of Sunday's game sought to tug at viewers' heart strings rather than make them burst out laughing.

We're not sure why exactly Super Bowl XLIX turned into an "all about dad" theme in the advertising, but from Dove to Nissan to this Toyotas Camry commercial, it.

There's certainly an art to the perfect Super Bowl ad. If executed properly, we'll be talking about a commercial for years to come. A great spot can reinvent a brand or introduce us to a product that that we don't know or may have soured on. Winning