Speed and Spectators Led to Twitch, a Gaming Nexus

The e-commerce giant is buying streaming platform Twitch Interactive for $970 million in cash as it seeks to take part in video gaming's growth as an online spectator sport. Twitch is a multi-channel online network built for a generation of people who

Amazon is in a battle of ecosystems with Apple, Google, and others, and Twitch — along with gaming as a whole — is one of the weapons that Bezos plans to use in the fight.

Jeff Bezos is ramping up Amazon.com Inc.'s entertainment ambitions, buying video-game service Twitch Interactive Inc. in one of its biggest-ever acquisitions. Amazon said it's paying $970 million in cash for the online gathering place for gamers. The

Google and Yahoo both offered to buy Twitch before Amazon made the winning $970 million all-cash offer. But both of their talks blew up for "different reasons," a source tells Business Insider, declining to elaborate on what 

Update: Twitch has confirmed that Amazon has purchased it, though the company declined to include a price in its public notes. Google, we now know, lost. Update 2: Amazon, confirming the news itself, pegged the price of