Sex Toy Shops Prepare for Tie-Ins to 'Fifty Shades of Grey'

Fifty Shades of Grey trailer drops during the Super Bowl.

Uh-oh, here's the Super Bowl trailer for "Fifty Shades of Grey," Universal's forthcoming adaptation of E.L. James' best-selling S&M novel. Mr. Grey will see you now, and then again on Feb. 13 when "Fifty Shades" arrives in theaters.

After tiny teasers and decidedly tepid trailers, yet a new preview for “50 Shades of Grey” hit the web, and it's set in … the hardware store where Anastasia Steele (Dakota Johnson) works. Today.com scored the exclusive clip, and the interplay between

The two singles from the Fifty Shades of Grey soundtrack are like a throwback to the format's 1990s heyday, when songs and videos acted as prerelease trailers to lure viewers into theaters. Ellie Goulding's "Love Me Like You Do" has moved from No. 45

Uh-oh, here's the Super Bowl trailer for "Fifty Shades of Grey," Universal's forthcoming adaptation of E.L. James' best-selling S&M novel. Mr. Grey will see you now, and then again on Feb. 13 when "Fifty Shades" arrives in theaters.