"Breakfast is the fastest-growing day part in QSR [quick-service restaurants], and after years of the same old thing, we're confident our breakfast will wake up customers' morning routines," Taco Bell Chief Marketing Officer Chris Brandt said in a
On March 27, Taco Bell will be rolling out its breakfast menu into all its 5,500 locations — the largest menu expansion in its 50-year history. The rollout follows an extended test that began on the West Coast in 2012. The chain
Taco Bell is readying for the launch of its national breakfast menu on March 27, with items such as the A.M. Crunchwrap designed to appeal to its fan base of younger men. And the chain says breakfast will be available until 11 a.m. – a half-hour later
The breakfast bell is about to ring at a most unlikely place: Taco Bell. The Mexican fast-food chain, best-known for its low-budget tacos and burritos, on Monday announced plans to roll out an unconventional breakfast menu nationally beginning March 27.
Waffle taco, which caused buzz last year during testing in Southern California, makes the final cut to a national menu expected to challenge McDonald's. Southern California Taco Bells, which have served breakfast for two