How Amazon Prime Plans to Beat Netflix

Amazon Prime is the most widely known and used online membership program. And it's been so successful for the company that other online retailers are now beginning to explore their own up-front, fee-based programs.

Fortunately, there are clearly some child-rearers among Amazon's design and marketing staff. You can only use the button once between deliveries. And, when pressed, an associated smartphone gets an alert, and, as with normal Prime orders, it can be 

Prime Now, Amazon's delivery service that can get you your purchased items in as little as an hour, is now available for residents of Atlanta, Georgia. With this latest addition, Prime Now is currently available in New York City, 

The small, plastic buttons are wired to the Amazon Prime smartphone app, which allows users to control purchasing restrictions such as quantity while stocking up on Tide, Huggies, Kraft (see image above), Glad and other 

Available to Amazon Prime subscribers, the service is Amazon's way of competing with traditional brick-and-mortar stores by offering speedy delivery on a variety of products.