'GQ' Cover: Lands' End Customers Freak Out…

But when the July issue of GQ landed in mailboxes across the country, the cover model was not wearing a monogrammed oxford or polar fleece. Instead, she was topless except for a strategically placed white flower lei. And some of the company's shoppers 

The new issue of GQ magazine featuring Emily Ratajkowski on the cover was sent to Land's End customers as a free gift from the clothing retailer. A free gift that a great deal of customers reacted to in abject horror.

Before our cover shoots, Avedon used to send me photos of his ideas. So, if we were shooting David Letterman, or in this case Robin Williams, he would take a Polaroid of himself holding the prop he thought would work in the shot. For this cover, his

But when the July issue of GQ landed in mailboxes across the country, the cover model was not wearing a monogrammed oxford or polar fleece. Instead, she was topless except for a strategically placed white flower lei. And some of the company's shoppers 

You know, that issue of GQ with model Emily Ratajkowski of "Blurred Lines" fame on the cover. According to the New York Times, the free GQ was part of a promotion partnership with Condé Nast that Lands' End has done