If American Apparel can grow again, and show that it does not need to eat through cash to stay afloat, the market will have a reason to bid its shares back above $2.
The CEO of one of the worst-run retailers in American is joining the board of another company in the same category. Joseph Magnacca of RadioShack is among the new board members of American Apparel.
Fashion brand American Apparel was last night attacked for an 'abhorrent' advertising campaign featuring provocative images of models posing as schoolgirls. One advert for a miniskirt from its Back to School range was labelled 'underage pornography'.
American Apparel is no stranger to controversy and has come under fire in the past for campaigns featuring topless models or women in "overtly sexual" poses. One particular advert featured a woman wearing a jumper and apparently with her bottom half
American Apparel have been caught up in another Twitter storm after shoppers complained that their back to school campaign used 'underage porn' to sell clothes. The image that really caused outrage was this Instagram snap which was uploaded to the UK