At a glance, Fitbit's (NYSE:FIT) third quarter was outstanding. Revenue soared 168% year over year, non-GAAP gross margin increased sequentially, and the company boosted its outlook for the full year. But a closer look at some key metrics reveals a
It appears that a whole lot of people received Fitbit tracking devices for Christmas this year. The wearable maker shot to the top of Apple's free app chart in the United States as of the afternoon of Dec. 25. While downloads don't give a clear picture
Following a series of Fitbit (NYSE:FIT) and Apple (NASDAQ:AAPL) offerings, the fitness trackers have seen improvement compared to popular brands. In fact, they appeared triumphant. However, the question remains: who is the dominant player in the market
Following a series of Fitbit (NYSE:FIT) and Apple (NASDAQ:AAPL) offerings, the fitness trackers have seen improvement compared to popular brands. In fact, they appeared triumphant. However, the question remains: who is the dominant player in the market
Predictably, good news about Fitbit devices' popularity with consumers is good news for investors, and the brand's stock shot up 3 percent as a result of the market's roundly given praise. To date, Fitbit's stock sits at 28.50 per share, though both