Box Office: Friday Sees 'Dawn Of The Planet Of The Apes' Swinging Strong As …

4th UPDATE, Friday 8:57 PM: Dawn of the Planet of the Apes ended up with an A- CinemaScore tonight and is on track at the moment to make around $26M to $27M for a three-day weekend cume of a possible $68M to $70M+ — depending on how much the 

It's a good thing everyone so far seems to really like Fox's Dawn of the Planet of the Apes—the second installment in their rebooted franchise, which picks up in the world of 2011′s Rise 10 years later. As of Thursday 

Three years ago, expectations for Rise of the Planet of the Apes were understandably low. The director (Rupert Wyatt) wasn't well-known, a lot of people despised the film's star (James Franco) for his Renaissance Man routine 

"Dawn of the Planet of the Apes" is loud, smart and ferociously committed to its premise, and it leaves an intriguingly bitter aftertaste. Like its predecessor, 2011's "Rise of the Planet of the Apes," it borrows situations and 

upcoming big movies in front of huge television audiences. In Britain, where the games air live in primetime, 20th Century Fox secured a halftime slot for a clip of Dawn of the Planet of the Apes, which opens there on July 17.